"Does the world need another book on The Simpsons? Don’t have a cow! From Black Bart to Banksy, from the Harvard Lampoon and underground comics to Mad Magazine, from transmedia storytelling to DeviantArt, Moritz Fink deftly explores what’s ‘cult‘ in this long-running television series and in the process, uses The Simpsons to explore the complex status of television in contemporary culture."
- Henry Jenkins, University of Southern California, editor of Popular Culture and the Civic Imagination: Case Studies of Creative Activism

"Meticulously researched and intelligently argued, Understanding The Simpsons: Animating the Politics and Poetics of Participatory Culture will be welcomed by American Studies scholars, students of television seriality, and anyone interested in the cultural histories of the nineties and naughties and beyond. Whether you like to watch The Simpsons as an academic, as a fan, or as an aca-fan, this book is for you."
- Frank Kelleter, Freie Universität Berlin, editor of Media of Serial Narrative

"Broadening the scope of study of The Simpsons from the television series to its status as a global transmedia franchise, Moritz Fink’s book is essential reading for anyone interested in the television industry and production, media convergence, fandom and participatory culture."
- Rebecca Williams, University of South Wales, author of Theme Park Fandom: Spatial Transmedia, Materiality, and Participatory Cultures