This beautifully designed and illustrated textbook introduces students to strategies for improving their professional communication practices. Jansen, de Stadler, and Douma show the complexity that underlies effective communication in the workplace - rejecting formulaic approaches and easy answers. They provide students with a sense that their professional communication - both writing and speaking - can improve. Communicate as a Professional draws on theories of cognition, linguistics, writing, argument, and text design to offer solid advice about what it takes to create texts that people want to read or listen to. Especially interesting are the many timely international examples that make the topics come alive. Students from around the world will enjoy this text as it offers a global perspective on professional communication not found elsewhere.
Karen Schriver, Author and President, KSA Communication Design & Research (Pittsburgh, Pennsylvania)