''This dive into video game characters explores transmedia characters and their place in, and influence on, culture. [...] Throughout, the book contrasts character creation and consumption across Eurocentric and Japanese cultures, commenting on their interplay. This work, licensed under Creative Commons License CC BY-NC-ND, adds value to studies of Japan, video games, transmedia, and fandom, extending the work of scholars such as Henry Jenkins. The result is a text that can be of value for upper-level researchers.''
- K. Shotick, Choice ,Vol. 62 No. 1, September, 2024