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Up in the Air?

Tarik Jusic, Manuel Puppis, Laia Castro Herrero, Davor Marko (eds)
Title
Up in the Air?
Subtitle
The Future of Public Service Media in the Western Balkans
Editors
Price
€ 133,99
ISBN
9789633864029
Format
eBook PDF (Adobe DRM)
Number of pages
312
Language
English
Publication date
Categories
Discipline
Film, Media, and Communication
Imprint
Also available as
Hardback - € 134,00
Table of Contents
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List of Tables
List of Figures
Preface and Acknowledgments

Chapter 1. Challenges and Prospects of Public Service Broadcasting in the Western Balkans
Laia Castro Herrero, Tarik Jusić, Davor Marko, and Manuel Puppis

PART I: WESTERN BALKAN MEDIA SYSTEMS
Chapter 2. Public Service Media in Albania: RTSH’s Reforming Struggles
Blerjana Bino

Chapter 3. The Future of Public Service Broadcasting in Bosnia and Herzegovina
Nidžara Ahmetašević and Tea Hadžiristić

Chapter 4. The Future of Public Service Broadcasting in Croatia
Davor Marko

Chapter 5. The Future of Public Service Broadcasting in Kosovo
Naser Miftari

Chapter 6. The Future of Public Service Broadcasting in Montenegro
Nataša Ružić

Chapter 7. Four Normative Principles for Participatory Public Service Model in North Macedonia
Snežana Trpevska and Igor Micevski

Chapter 8. The Future of Public Service Broadcasting in Serbia
Davor Marko

Part II. COMPARATIVE PERSPECTIVES

Chapter 9. The Iron Law of Public Service Television
Péter Bajomi-Lázár

Chapter 10. Overcoming Path Dependencies in PBS Developments in Southeast Europe
Zrinjka Peruško

Chapter 11. Public Service Broadcasting in Central and Eastern Europe and the Western Balkans: Mission, Values, and Challenges
Gregory Ferrell Lowe

Chapter 12. Public Service Media in the Context of Adaptation and Change: A Call for Organizational Culture Analysis
Michał Głowacki

Chapter 13. Between The Hammer and the Anvil: Public Service Broadcasters in the Western Balkans Squeezed Between Commercialization and Politicization
Marko Milosavljević and Melita Poler Kovačič

Chapter 14. Digital Switchover and PSM in the Western Balkans
Sally Broughton Micova

Chapter 15. Prospects for Post Switchover Media Policy in the Western Balkan Countries
Kenneth Murphy

Chapter 16. State of the Art and the Future of PSM in the Western Balkans
Barbara Thomass

List of Contributors
Index

Up in the Air?

The Future of Public Service Media in the Western Balkans

The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and deliberated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means.

Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? 

A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions.

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Editors

Tarik Jusic

Tarik Jusic is Lecturer and Guarantor of the study program at the School of Communication and Media, University of New York in Prague, Czech Republic.

Manuel Puppis

Manuel Puppis is Professor at the Department of Communication and Media Research (DCM), University of Fribourg, Switzerland.

Laia Castro Herrero

Laia Castro is Senior Researcher and Teaching Associate at the Department of Communication and Media Research, University of Zurich, Switzerland, and Lecturer at Universitat Internacional de Catalunya, Barcelona.

Davor Marko

Davor Marko is Balkans program manager at Thomson Foundation in Belgrade, Serbia, and research fellow at the Centre for Media, Data and Society, Central European University.

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