William is Executive Director and owner of The English Manner and is widely regarded as the UK's leading expert in etiquette. He has taught British manners and civility all around the world, from China to Saudi Arabia, New York to Russia. He has worked for many leading VIPs, including international businesses and brands, as well as training regularly in some of Britain's leading schools. William is the BBC's go-to voice for matters of etiquette and courtesy and holds two Guinness World Records for etiquette. He is author of the best-selling The Bluffer's Guide to Etiquette and The Bluffer's Guide to Entertaining. He writes a column for the world's most-read news website, MailOnline/DailyMail.com, about matters of good taste and social behaviour. In 2017 he became a Fellow of the Royal Society of Arts.