Lucia Bainotti (PhD, University of Milano) is Assistant Professor in Digital and Visual Media Analysis and postdoctoral researcher at the Department of Media Studies at the University of Amsterdam. As a postdoctoral researcher, she is working on the Horizon 2020 project SoBigData++, focusing on developing techniques for visual media analysis. Her main research interests revolve around digital consumer cultures, issues of social status and distinction in the influencer economy; and gender-based violence online.