Acknowledgements Notes to the Reader Notes on Contributors List of Figures List of Tables Introduction — Katarzyna J. Cwiertka and Ewa Machotka Consumption Sustainability The post-bubble era and research on consumption Konbini, landscape, and sustainable art Works cited Chapter 1: Post-Bubble Japanese Department Stores: The Need to Search for New Paradigms — Hendrik Meyer-Ohle Abstract Introduction Department stores in Japan Educating customers: Is my diamond the right size? Am I wearing the right dress? Developing new customer groups: Fashioning the salary man and husband — Imagining the old and the new Japan Mangoes on Marine Day: Post-bubble department stores Works cited Websites consulted Chapter 2: Consumption of Fast Fashion in Japan: Local Brands and Global Environment — Stephanie Assmann Abstract Introduction Background: Social stratification and consumer behaviour Declining incomes and consumer expenditures Fast Retailing: The outdoor brand UNIQLO Ryohin Keikaku: The label without a label — Mujirushi Ryohin Fast fashion and sustainability International competitors: ZARA and H&M A high-end fashion retailer: Louis Vuitton The significance of price, brand, quality, and sustainability: The post-bubble consumer Works cited Company websites Chapter 3: Konbini-Nation: The Rise of the Convenience Store in Post-Industrial Japan — Gavin H. Whitelaw Abstract Introduction Coming of age with konbini Relocalizing konbini Convenience becoming ‘konbini’ Shifting perceptions Konbini panics and convenience concerns ‘Konbinize Me’: Waste and want ‘Between’ places Conclusion Works cited Chapter 4: Serving the Nation: The Myth of Washoku — Katarzyna J. Cwiertka Abstract Introduction What’s in a name? The UNESCO nomination National branding and food self-sufficiency Conclusion Works cited Film cited Websites consulted Chapter 5: Consuming Domesticity in Post-Bubble Japan — Ofra Goldstein-Gidoni Abstract The Hanako tribe: Single women as hedonistic consumers The production of new consuming tribes: Women’s magazines at the burst of the bubbleThe new-type housewives as a post-bubble return to ‘traditional’ gender roles? Female domesticity is fun: Marketing the joy of housewifery Tradition in fashionable wear: Designer aprons as symbols of the new femininity Female beauty and domesticity as a new kind of a national spirit Conclusion ? Works cited Websites consulted Chapter 6: The Metamorphosis of Excess: ‘Rubbish Houses’ and the Imagined Trajectory of Things in Post-Bubble Japan — Fabio Gygi Abstract Introduction Attack of the rubbish aunt! Gomi yashiki as the uncanny Consuming the bubble The exaltedness of the new Rendering absent Secondhandedness and mottainai ‘A complicated emotion’: Taguchi’s ‘Jamira’ Conclusion Works cited Chapter 7: Robot Reincarnation: Rubbish, Artefacts, and Mortuary Rituals — Jennifer Robertson Abstract Rubbish, art, and artefacts Robots and rubbish: Consumption and disposal Robot reincarnation Film cited Works cited Websites consulted Chapter 8: Art and Consumption in Post-Bubble Japan: From Postmodern Irony to Shared Engagement — Gunhild Borggreen Abstract Introduction: Japan as consumer society The artist as ethnographer Representations of consumption Art as consumption Community-based consumption Conclusion Works cited Websites consulted Chapter 9: The Fate of Landscape in Post-War Japanese Art and Visual Culture — Hayashi Michio Abstract A.K.A. Serial Killer and the extinction of landscape PROVOKE and the Discover Japan campaign Lee U-fan’s aesthetics: Phenomenology and structuralism Kawabata Yasunari and his Hawai’i lecture Karatani Kojin’s theory of landscape Long Epilogue: Sugimoto Hiroshi and the notion of post-landscape Works cited Film cited Websites consulted [inhoudsopgave gaat nog verder, maar kader is te klein]