Introduction: What is Unpopular Culture? Martin Lüthe & Sascha Pöhlmann Why We Talk the Talk We Talk: On the Emptiness of Terms, the Processual Un/Popular, and Benefits of Distinction-Some Auto-Ethnographical Remarks Martin Butler Big Fish: On the Relative Popularity of Zane Grey and Ernest Hemingway Dominika Ferens How (Not) to Make People Like You: The Anti-Popular Art of David Foster Wallace James Dorson Dissenting Commodities: Negotiations of (Un)popularity in Publications Critical of Post-9/11 U.S.-America Elizabeth Kovach Secrets, Lies and The Real Housewives: The Death of an (Un)Popular Genre Daniel Udy Karaoke Americanism Gangnam Style: K-pop, Wonder Girls, and the Asian Unpopular Jeroen de Kloet & Jaap Kooijman 'When order is lost, time spits': The Abject Unpopular Art of Genesis (Breyer) P-Orridge Florian Zappe 'Famous in a Small Town': The Authenticity of Unpopularity in Contemporary Country Music Christian Schmidt Making Christianity Cool: Christian Pop Music's Quest for Popularity Bärbel Harju Listening to Bad Music: White Power and (Un)Popular Culture C. Richard King Hipster Black Metal? Deafheaven's Sunbather and the Evolution of an (Un)popular Genre Paola Ferrero Unpopular Culture and the American Reception of Tinariwen Barry Shank Cultural Studies and the Un/Popular. How the Ass-Kicking Work of Steven Seagal May Wrist-Break Our Paradigms of Culture Dietmar Meinel Unpopular Sport Teams and the Social Psychology of 'Anti-Fans' Karsten Senkbeil Popular, Unpopular: When WWI Museums Meet Facebook Catherine Buoko Unpopular American Natural Calamities and the Selectivity of Disaster Memory Susanne Leikam The Unpopular Profession? Graduate Studies in the Humanities and the Genre of the 'Thesis Hatement' Sebastian M. Herrmann