Introduction 1. The Age of Innocence: 1952 CASE STUDY: ŸI Like IkeŒ — Dwight D. Eisenhower 2. Still Liking Ike: 1956 3. The New Frontier: 1960 CASE STUDY: ŸKennedy JingleŒ — John F. Kennedy 4. Daisies for Peace: 1964 5. This Time Vote Like Your Life Depended on It: 1968 CASE STUDY: ŸMother and ChildŒ — Hubert Humphrey 6. Nixon Now!: 1972 CASE STUDY: ŸNixon NowŒ — Richard Nixon 7. A Leader, For a Change: 1976 8. The Ayatollah Casts a Vote: 1980 9. Morning in America: 1984 CASE STUDY: ŸMorning in AmericaŒ — Ronald Reagan 10. Horton Hears a ŸWho?Œ: 1988 CASE STUDY: ŸRevolving DoorŒ — George H. W. Bush 11. ŸIt’s the Economy, Stupid!Œ: 1992 12. At Millennium’s End: 1996 13. Bush v. Gore: 2000 14. Mourning in America: 2004 CASE STUDY: ŸWolvesŒ — George W. Bush 15. Whatever It Takes: 2004 16. Yes, We Can: 2008 17. The 47% Solution: 2012 CASE STUDY: ŸFirmsŒ — Barack Obama 18. #DemExit: 2016 CASE STUDY: ŸAmericaŒ — Bernie Sanders Conclusion Appendix 1 Interview with Jim Cole of Gum Spirits Productions and Projects by Chi/Donahoe + Cole/Duffey. Cole composed music for spots including for the successful 2012 same sex marriage campaign in Maine. Appendix 2 Interview with Matthew Nicholl, who composed music for spots for campaigns of Ronald Reagan, George H. W. Bush, and Bob Dole